Developed for We Are Social and Ledn, this three-piece social media campaign was created to introduce the cryptocurrency platform through the image of international football star James Rodríguez. Conceived for vertical-first consumption, the project combined premium talent, dynamic storytelling and a mobile-focused visual language to maximise engagement across digital platforms.

Working as Senior Video Editor and Post-Production Artist, I was responsible for the editorial development, voice-over integration, graphic implementation, color finishing and final mastering of all three campaign pieces.

The workflow combined Avid Media Composer for editorial assembly, Adobe Audition for voice-over integration and dialogue synchronization, Adobe Photoshop for graphic asset preparation, and DaVinci Resolve for color correction and master exports — delivering a polished set of campaign assets tailored for high-impact social media distribution.