Twenty clubs. Twenty unique stories. One definitive campaign.

Transforming the Game was created as a nationwide social media campaign celebrating the launch of the latest EA Sports FC title in collaboration with LALIGA. Blending real match footage from the 2024–2025 season with in-game cinematics and live-action lifestyle content, the campaign was designed to blur the line between football and interactive entertainment through a fast-paced, mobile-first editorial language.

As Lead Editor, I developed the master creative template that defined the visual rhythm, pacing and editorial structure for the entire campaign. This blueprint became the foundation for twenty customised versions, one for each LALIGA club competing in Spain's top division, ensuring consistency while allowing rapid large-scale production.

Edited primarily in Avid Media Composer and finished in DaVinci Resolve, the campaign delivered a cohesive advertising ecosystem that united one of the world's leading sports brands with one of the most successful video game franchises in the industry.