Developed for Reel Flow on behalf of Kanzaman and commissioned by Film Marketing, this project combined traditional film promotion with digital campaign content to support the international distribution of Mr. Nice. Directed by Bernard Rose and based on the autobiography of Howard Marks, the film stars Rhys Ifans, Chloë Sevigny, David Thewlis and Crispin Glover, bringing the extraordinary true story of one of Britain's most infamous cannabis smugglers to the screen.

As Senior Video Editor, I was responsible for creating the international sales trailer as well as five thematic viral pieces developed specifically for the film's digital marketing campaign. Working from the original feature materials, I selected and restructured footage to produce standalone promotional assets focused on different aspects of the story, maximizing their impact across social platforms and online distribution channels.

The editorial process was completed primarily in Avid Media Composer, where the trailer structure and promotional edits were developed, while Adobe Photoshop was used to redesign and adapt graphic elements supporting the international campaign. The resulting collection of assets was conceived to reinforce the film's visibility and commercial appeal across both traditional sales markets and emerging digital audiences