As Senior Video Editor, I was responsible for the editorial development of the broadcast promotional campaign for Muted (El Silencio), Netflix's Spanish original psychological thriller released in 2023. Working in collaboration with We Are Social, I led the offline editing process from footage selection through final mastering and delivery, shaping multiple promotional spots designed for broadcast and digital distribution.

Edited entirely in Avid Media Composer, the campaign included music integration, sound design, end-card versioning and technical delivery according to Netflix broadcast specifications. Throughout the process, I worked closely with the marketing team to ensure every asset aligned with the creative strategy while maintaining consistency across all campaign versions.

During its premiere week, Muted reached the #1 position worldwide among Netflix's non-English TV series, becoming one of the platform's most successful international launches of the year and reinforcing the impact of its global promotional campaign.